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Julie Rowe 
The Impetus Agency

American Pet Products Association Announces New Hire

(Greenwich, CT) – American Pet Products Association (APPA) Executive Vice President & COO Andrew Darmohraj announced that Nicole Mitchell  has been hired as Program Director, Member Relations and Business Development.  

In her new role at APPA, Mitchell will identify new sources and cultivate strategies to recruit prospective members and assist with program development, implementation, and new marketing campaigns to encourage member retention.  Mitchell will also assist with managing show organizer relationships and facilitating growth in the international pavilions at Global Pet Expo.   

Mitchell comes to APPA with 12 years of experience, having previously worked at Zotos international, Inc. as the Sr. Project Manager, Private Label.  There, she managed a product development team and developed product positioning strategies and line extensions for clients. 

“Nicole has more than a decade of client service experience in a manufacturing and product specialty organization, making her an excellent candidate for this position,” said Darmohraj.  “The APPA Board and staff look forward to seeing Nicole’s influence on this position and welcome her to the team.” 

Mitchell hs a B.A. in Psychology from the University of Connecticut, Cum Laude.  Current and past professional organizations include: American Production and Inventory control Society (APICS), Project Management Institute (PMI), American Society of Association Executives (ASAE), and International Association of Exhibition and Events (IAEE).  


The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.