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Jamie Brant



Horse Owners Cite Companionship as Mane Benefit

- According to the 2009/2010 APPA National Pet Owners Survey, horse owners reported “companionship/company” as the number one benefit to owning a horse.-

GREENWICH, CT. (Feb. 23, 2010) – From showing to trail riding, horses bring entertainment and joy to pet owners around the country. According to the 2009/2010 American Pet Products Association (APPA) National Pet Owners Survey, horse owners reported companionship/company, love, and relaxation/relieves stress, as the top benefits to ownership. Of the 3.9 million households that own a horse, almost half buy gifts for their horses. Even 59 % of horse owners have made financial provisions in their wills or named a caretaker or guardian for their horse.  Interestingly, The Survey also reports far more horse owners are married, 72%, than other pet owners, 62%, or the rest of the population, 57%.   

            Here are some popular horse products produced by APPA members to help owners return the love:

Petastic Naturals Equestrian Laundry Detergent

Equestrian Laundry Detergent contains a unique formula that is specifically designed for use on equestrian gear. This detergent is safe and effective for cleaning and deodorizing clothes, towels, blankets and other fabrics used during equestrian activities. Petastic Naturals do not contain toxins, petrochemicals, bleach ammonia, phosphates or other harmful chemicals.

PetAg’s Mirra-Coat

Mirra-Coat is a skin and coat supplement that offers a blend of essential fatty acids and nutrients specifically required for a horse’s healthy skin and hair-coat. Horses respond to Mirra-Coat supplementation by increasing their level of essential fatty acids in the blood serum. Mirra-Coat contains vitamins A, B6, E, biotin and zinc and enhances maintenance of normal skin cells to develop and promote pliable, moisturized skin.

American Health Kennels, Inc. Mustang Munchies

Created by a graduate of the Culinary Institute of America, Mustang Munchies were formulated with special attention to the health and well being of equine pets. Shaped like apples and carrots, they are made with whole-wheat flour, rolled oats and barley flour and provide horses with essential nutrients and vitamins. Real apples and carrots are grated into the treats and mixed with molasses, water and vegetable oil.

Healing Tree T-Zon Equine Dermal Care Cream

T-Zon is a fast acting professional strength cream that aids in the treatment of scratches, girth itch galls and sores for horses. The blend includes pure Australian Tea Tree Oil, 1 % Hydrocortisone and Aloe Vera in addition to other calming ingredients and conditioning emollients. T-Zon Equine Dermal Care Cream is anti-inflammatory, anti-fungal and anti-bacterial and is veterinarian formulated.

Bare Skin Barrier- Fly Control for Your Horse

Bare Skin Barrier is an organic formula that protects horses from biting flies without using insecticides, pesticides or Pyrethrum. Horse owners can apply the formula on their horse’s chest, legs, ears, belly and to open sores safely and effectively. It stops tail rubbing and stomping to escape the discomfort caused by flies and insects.

Relaxation Music for Horses for Equine Well-Being is the only music CD that is contoured for hearing ranges of horses. The melodic soundtracks create a tranquil acoustic environment that diminishes stress in equines and facilitates the bond between humans and horses.

For more information, additional images or product samples contact Jamie Brant at MassMedia 775.322.0755 or


The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958.  APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers, representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit for more information.