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Jamie Baxter

The Impetus Agency


Pet Products That Give: Breast Cancer Awareness Month

- APPA members are doing their part to fight breast cancer this October -

 (Greenwich, CT) – The American Pet Products Association (APPA) is proud to share how some of its members are getting involved in Breast Cancer Awareness Month this October. In a trend seen across other retail segments, pet product manufacturers are also partnering with breast cancer charities and have designed limited edition pink pet products in honor of the annual awareness month.


“It’s wonderful to see our members showing their support for breast cancer research and awareness,” said APPA President & CEO Bob Vetere. “Breast cancer has tragically affected so many people and it’s inspiring to see industries of all kinds, including the pet industry, supporting the fight.” He added, “Research has shown pets are good for health and in many cases help lift the spirits of those battling disease and illnesses, so it is fitting that many in our industry have decided to recognize awareness campaigns such as this.”    

Fusion Gates- artfully designed pet gates for the home, has created a special art screen, Songbirds in Pink, dedicated to supporting victims of breast cancer. During the month of October, for all Fusion Gate purchases (any gate, any size, any style) made on, the company will make a $20 donation to The Pink Fund. For those purchasing the Songbirds in Pink art screen, the company will make an additional $10 donation. The Pink Fund is an organization that provides funds to help pay for breast cancer patients' basic living expenses while in treatment. For more information, please visit



SiliDog Pet Tags, ‘silent’ pet tags made of 100 percent silicone are ultra-durable and never fade.  With every sale, year round, they make a donation to various non-profit charities including "Making Strides Against Breast Cancer", a division of the American Cancer Society. Although they’ve made donations to more than 50 different organizations, in honor of Breast Cancer Awareness month, they’ll be giving total donations for October to this amazing organization.



Blue-9 Pet Products is excited to offer the Balance Harness™ in Hot Pink in honor of Breast Cancer awareness month. A portion of the proceeds from retail sales of the new Pink Harnesses sold on the website,, will be donated to The Balance Harness™ has six adjustment points to ensure the best fit for every dog. It provides freedom of movement to allow for a more enjoyable walk.



Reward your pooch and support the cause with Big Daddy Biscuits, made with all-natural, organic ingredients. Their signature crunchy peanut butter and grain free peanut butter biscuits are offered in select locations in the shape of the breast cancer ribbon for the month of October, and 100% of sales will go to Turning Point. Turning Point is a rehabilitation course that promotes the quality of life for women with breast cancer by providing, promoting and advocating specialized and evidence-based rehabilitation. Orders can also be placed by For more information, please visit

For more information, product samples, images or interview opportunities, please contact Jamie Baxter at 775-322-4022 or




The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Initiative (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC) and the Pet Care Trust.  Visit for more information.