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Contact: Jamie Baxter
The Impetus Agency

American Pet Products Association Announces New General Counsel

(Stamford, Conn.) – American Pet Products Association (APPA) CEO Steve King is pleased to announce Julia Fidenzio, now in her fourteenth year with APPA, has been promoted to vice president of government affairs and general counsel. 

Fidenzio succeeds Ed Rod who is retiring after more than 13 years of service with The Association. Most recently, Fidenzio served as The Association’s senior counsel and director of industry relations. In her new role, she will oversee all legal, regulatory and legislative activities for APPA. Likewise, Fidenzio and her team will assist APPA members by tracking new developments in state and federal laws that impact the pet industry, sharing educational content, initiating cooperative efforts with other interest groups, and advocating members’ concerns with government leaders. 

Fidenzio attended Boston University School of Law, where she earned a Master of Law or LLM in International Law.  Additionally, she earned joint postgraduate diplomas of advanced specialized studies in International Law and Business Legal Counsel from Montpellier University School of Law, and a Masters degree in Business Law from the University Paris XI School of Law. Fidenzio is a member of the American Bar Association and NY Bar Association, and is licensed to practice law in New York and France.  She lives in Westchester, New York with her husband, two children, and furry family members, Kenzo, and Shadow.   

“On behalf of the American Pet Products Association, I am proud to congratulate Julia on her well-earned advancement within The Association,” said King. “She is a talented attorney and I am delighted that she has agreed to take on additional responsibility as general counsel.”


The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,300 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance responsible pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.