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Tierra Griffiths / Julie Rowe
MassMedia
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Pets Prove to be America's Sweetheart on Valentine's Day

- More than nine million Americans will buy a Valentine's gift for their pet this year -

GREENWICH, CONN., November 20, 2003 - While boxed chocolates and roses will always be a Valentine's shopping staple, more Americans than ever will also be purchasing less conventional gifts such as rawhide cards and bone-shaped, bake-at-home biscuits. Of course human sweethearts might not appreciate rawhide or catnip, but plenty of pets will love being lavished on this romantic holiday. According to the American Pet Products Association (APPA) "2003-2004 National Pet Owners Survey", more than nine million Americans will purchase a Valentine's gift for their pet. Hundreds of pet product manufacturers are making sure these shoppers will have a great selection from which to choose. To help shoppers find the perfect pet present, APPA has released a list of some of the Ôsweetest' pet gifts on the market this Valentine's Day:

  • You're sure to please her if you buy your furry friend Buddy Biscuitsâ Bake at Home Dog Treats by Cloud Star. Buddy Biscuitsâ Bake at Home Dog Treats comes with biscuit mix, a recipe, and a bone-shaped cookie cutter. Pets can enjoy warm, baked-at-home flavors including garlic roasted chicken, molasses madness, cheese delight, and apples 'n oats, each of which contain wholesome, human-grade ingredients. For more information log onto www.CloudStar.com
  • Crunchkins' Crunch Cards are custom edible dog greeting cards made of flattened rawhide and imprinted with non-toxic ink. Card fronts include colorful Valentine's designs with greetings such as 'Just Bepaws I Love You', 'My Heart Belongs to You' and 'Friends Fur-ever'. www.crunchkins.com
  • To adorn your pet with jewelry, Celltei has introduced pet charms that attach to collars or harnesses. These subtle charms come in heart shapes, bells, letters and bones and are made of Austrian crystals, jade, nickel, or semi-precious stone. Celltei also offers high-end silk and other material pet carriers. www.celltei.com
  • For dogs who love to give lots of big kisses, "Luscious Lips" toys by Dogmopolitan are a plush toy made of red velvet with two squeakers in each set of lips. Dogmopolitan also offers a red velvet rose toy for the occasion. www.dogmopolitan.com
  • Say "I love You" to your canine with a Valentine's Day box of Bark Bars from American Health Kennels, Inc. The all-natural dog biscuits come in a red Valentine's box are shaped as cats & postmen and contain no additives, preservatives, salt or sugar. Bark Bars are available in 10 varieties. 1-800-940-3647.
  • For a red-hot gift, try Coastal's Valentine's Day Collars. The exclusive Candy Hearts pattern comes in three sizes on an adjustable collar. The contoured, snap-lock buckle is geared for comfort easy to put on. www.costalpet.com
  • This year Hartz will be offering a limited edition Valentine's Day dog toy. The Hartz Play Tug of Fun is two toys in one- a red rubber heart with a red & white chew rope. www.hartz.com
  • Perfect for Valentine's Day for everyone's favorite feline is a heart-shaped cat toy filled with catnip by Ethical Products, Inc. www.ethicalpet.com
  • Global Pet Products offers a sweetheart of a deal with the PetPocket¨, an authentic, hands-free carrier in a red mesh style available in three sizes, and the coordinating PetCaps¨ available in red nylon for small and large dogs. www.globalpetproducts.com
  • For your finned friend, Aquarian Betta Care Center from Aquarium Pharmaceuticals comes in a heart-shaped package and contains all the products a Betta owner needs to care for his fish including; 24 units of Aquarian Betta Food, six units of Splendid Betta¨ Complete Water Conditioner, and six units of Splendid Betta BettaFix¨. www.aquariumpharm.com
  • LoveDrops¨ are heart-shaped, all natural daily supplements enriched with brewers yeast, omega 3 fatty acids, garlic, rose hips, antioxidants and zinc. Return the love your pet provides with a gift of good health, 1-800-693-1217.
  • The gift of pet "candy" can be the perfect way to thank your pet for her never-ending devotion. Chomp offers several pet "candies", Yip Yap¨, mini bone-shaped "mints" in a tin , SniffersŞ, round and chewy beef and cheese bites in candy-style packs and Pit'r Pat¨, mini fish-shaped "mints" in a tin. www.chompinc.com


Founded in 1958, the American Pet Products Association is the nation’s leading not-for-profit trade organization serving the interests of the pet product industry and educating the public on the many joys and health benefits associated with pet ownership. APPA’s membership consists of over 750 companies, which include both small businesses, as well as the nation’s leading pet product companies.