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Contact:
Tierra Bonaldi / Julie Rowe
The Impetus Agency
(775) 322-4022
tierra@theimpetusagency.com /  julie@theimpetusagency.com

APPA Extends Membership to Equine Product Manufacturers

Greenwich, CT., September 15, 2003 - In an ongoing effort to improve the organization and its services, the American Pet Products Association (APPA) announced it is now accepting to its membership manufacturers who exclusively produce equine products.

As part of the addition, the 46th Annual APPA Pet Products Trade Show will feature for the first time an equine category in its prestigious New Product Showcase and an award for Best New Equine Product. The event, set to take place March 17–19, 2004, in New Orleans, LA, is the largest annual pet products trade show in the world and is listed in Tradeshow Week 200. This annual listing of the top 200 North American trade shows is compiled by Los Angeles, CA trade show industry publication Tradeshow Week.

"We believe the addition of equine manufacturers will enhance the organization by enabling us to expand our offerings to members as well as buyers who frequent our trade show," said Robert Vetere, APPA COO and Managing Director.

While APPA member companies that manufacture equine products in addition to pet products have been able to display equine products at the trade show in the past, this will be the first time companies that exclusively manufacture equine products can exhibit.

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Founded in 1958, the American Pet Products Association is the nationís leading not-for-profit trade organization serving the interests of the pet product industry and educating the public on the many joys and health benefits associated with pet ownership. APPAís membership consists of over 750 companies, which include both small businesses, as well as the nationís leading pet product companies.